Lester Beall was already a successful graphic designer when he was commissioned by the REA in 1937 to produce a series of posters that would increase awareness among the rural population about the benefits of electricity. In Beall’s second REA series, designed in 1939, the visual language, marked by … Beall passed away in 1969, and was posthumously voted into the Art Directors Club Hall of Fame in 1973 and designated an AIGA Medalist in 1992. Title: Radio : Rural Electrification Administration: Creator: Beall, Lester, 1903-1969 there's just over a month left to see the exhibition 'electrifying america' at the LA county museum of art. Introduction. In 1936, the REA began a campaign to build public support for rural electrification. Poster by Lester Beall for the New Deal agency, the United States Housing Authority, 1941. The Rural Electrification Administration hired graphic designer Lester Beall to create a series of posters illustrating the benefits of electrification. In the 1930s, much of rural America lacked electricity, power, and running water. Rural Electrification Administration posters, 1937-1939. Lester Beall’s Rural Electrification Art... Lester Beall’s Rural Electrification Art. LCCN2010650603.jpg ... Farm Work Rural Electrification Administration poster by Lester Beall . The original posters are held in the Lester Beall Archive, at RIT Cary 2) was primarily self-taught; his extensive reading and curious intellect formed the basis for … Rural Electrification Administration posters by lester beall. Lester Beall Posters for Rural Electrification Administration Set of 6 Prints Price: $15.72+ Original Price: $18.49+ Text from wife Dorothy Miller Beall, originally printed in the December 1969 issue of the Journal of The American Institute of Graphic Arts, is illustrated with salient examples from Beall's portfolio, including the famous Rural Electrification Administration posters (shown above), his work with the US government (below), and paintings from the family's personal collection. These posters are from the first of three series, created in 1937. Prime examples of this are his poster campaign in the late 1930s for the Rural Electrification Administration and his art direction of Scope magazine for Upjohn Pharmaceuticals in the 1940s. Beall's work for the Rural Electrification Administration was honored by the Museum of … This administration agency was founded in the year 1935 by President Roosevelt. Even for the illiterate. In the 1930s, after a traditional education in Chicago, Lester Beall became interested in avant-garde typography and in the design elements of the Bauhaus. He eventually moved to rural New York and set up an office, and home, at a premises that he and his family called "Dumbarton Farm". 4, is the first exhibition of Beall’s work in ages. Rural Electrification Administration Lester Beall. Description. Lester Beall, Rural Electrification Administration 1) earned an art history degree in 1926. 'Now I'm Satisfied' - Rural Electrification poster by Lester Beall - 1930 Print Description 'Now I'm Satisfied' - Rural Electrification Administration, U.S. Department of … Jun 4, 2018 - Explore Jeremy Pruitt's board "Lester Beall", followed by 18154 people on Pinterest. “Concordia Leaders of Design Series Lester Beall Exhibition and Presentation Lecture,” Oct. 10–Nov. Lester Beall was a leading graphic designer in America during the twentieth century. As part of a programme for economic recovery from the Depression of the 1930s, the Rural Electrification Administration was set up to bring cheap electricity to farms and rural communities. Beall sought visual contrast and a rich level of information content. He was the prominent designer for the government-based Rural Electrification Administration. A poster for the Rural Electrification Administration by Lester Beall, USA, 1937. Jun 9, 2018 - Lester Beall (1903–1969) was a twentieth-century American graphic designer notable as a leading proponent of modernist graphic design in the United States. Contributor: Beall, Lester … This site uses cookies to improve your experience and to help show ads that are more relevant to your interests. Visitors to the ‘Electric Currents, 1900–1940’ exhibition in the Architecture and Design galleries of the Museum of Modern Art (MOMA) could take note of a series of posters for the Rural Electrification Administration (REA) by the American graphic designer Lester Beall. lester beall (1903-1969) rural electrification administration. Beall’s work for the Rural Electrification Administration was honored by the Museum of Modern Art, a first for graphic designers. 1939. Lester Beall designed a series of posters for the Rural Electrification Administration in 1939. Poster series by Lester Beall for the Rural Electrification Administration, 1937–41. In 1955, Beall moved his studio from New York City to his country home at Dumbarton Farm in Connecticut. For the project’s art pieces, the agency turned to renowned Midwest graphic designer Lester Beall. Even though both designers were alive and working at the same time, they were worlds apart and the same can be said for their work. Rural industries Rural Electrification Administration, U.S. Department of Agriculture / 1 print (poster) : color ; 101 x 76 cm. An advertisement for the Rural Electrification Administration and a photograph showing an ERA electric meter on the side of a farmer’s house. Also of interest in this period are the remarkable poster series for the United States Government's Rural Electrification Administration. 38 3/4x28 3/4 inches, 98 1/2x73 cm. | Poster shows a man cutting a board with a power saw. Images of Rural Electrification Administration. Slums Breed Crime poster by Lester Beall 1941. Beall, an American graphic designer, was recognized among others for his background in advertising rather than in art or painting. Lester Beall, 1937. Lester Beall (1912–1969) Light, from the series "Rural Electrification Administration," 1937 lithograph 101.6 x 76.2 cm (40 x 30 in.) 40x29 3/4 inches, 101 1/2x75 1/2 cm. A famed 1937 poster for the Rural Electrification Administration, by graphic designer Lester Beall. Lester Beall Collection, Wallace Library, Rochester Institute of Technology, Gift of Joanna Beall Westermann and Lester Beall Jr. He proved to businesses and industries that graphic designers could create comprehensive packaging and corporate identity while at the same time deal with constraints such as […] Now I'm satisfied Rural Electrification Administration, U.S. Department of Agriculture. Image 1 — beall1 (Rural Electrification Administration) Image 2 — beall2 (Rural Electrification Administration) Fortunato Depero, Depero Futurista, 1913-1927 Fortunato Depero, Depero Futurista, 1913-1927 Lester Beall, Rural Electrification Administration, Posters, 1937 Lester Beall and Fortunato Depero came from two different movements in art history. Lester Beall was one of the great American modernist designers of the 1930’s and 40’s. Labels and date. – Design History Lester Beall: Born: 1903, Kansas City, Missouri, United States; died: 1969, New York, New York, … Download PDF Visit Source 1 Visit Source 2. The posters show in the most simplified and direct way the need for electrification and the benefits it would bring. See more ideas about Lesters, History design, Graphic design. Condition A- / B+: minor creases and overpainting at … He’s perhaps best known Beall, Lester, Artist. This article examines graphic visualization and visuality in Lester Beall’s 1937 series of posters for the United States Rural Electrification Administration. Beall offered fresh and innovative solutions for graphic design problems that emerged during the industrial age. Lester Beall- Posters for the Rural Electrification Administration These three posters were apart of a project that Lester Beall completed for the Rural Electrification Administration. The artwork, by NRECA Creative Director Kevin Kepple, was inspired by the iconic Lester Beall posters commissioned by the Rural Electrification Administration in the 1930s to build support for the rural electrification program. I. United States, c1930s, Photograph. He remained at the farm until his death in 1969. The ability to run electrical appliances, including lighting, and to power rural industries had a profound impact on rural communities. In the 1930’s much of America needed electricity power and running water, Lester Beall was hired by the Rural Electrification Administration to design a group of posters in 1937. Matted and framed. To commemorate its 75 th Anniversary, NRECA has released a new series of posters touting the strength and value of electric cooperatives. File:A turn of the hand Rural Electrification Administration, U.S. Department of Agriculture - - Beall. ... striking work was created between 1937 and 1941 when he was commissioned to design posters for the US Government’s Rural Electrification Administration. In an age where basic electricity seemed unattainable, Lester Bealle designed visual calls to action. LESTER BEALL (1903-1969) RADIO / RURAL ELECTRIFICATION ADMINISTRATION. Lester Beall's posters for the Rural Electrification Administration, a federal agency dedicated to serving rural communities, illustrated in bold, graphic terms the advantages of electricity. In the 1930s and 1940s, the Rural Electrification Administration celebrated these transformations with a series of promotional posters designed by the artist Lester Beall. 1937. Condition A. Silkscreen. The flat, unfussy simplicity of these posters suggested the public posters of the Russian Constructivists twenty years earlier. 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