1. How much does it cost?
Start-up costs vary depending on a number of factors. These include type of store, location, offerings and new construction/leasehold improvements. Greenberry's offers traditional and non-traditional store models to fit various markets, neighborhoods and budgets. These range from store-fronts to less expensive concepts in hospitals, universities and corporate headquarters.
Royalties are 6% of net sales. We also collect an advertising royalty of 1% of net sales.
2. What are the financial requirements to opening a franchise?
For traditional street stores, we require $140,000 in liquid assets and a $350,000 minimum net worth. While financial standings are very important, it is equally important to us that we match the right franchisee with our franchise system. The ideal franchisee candidate is a positive, detail-oriented person with business experience, financial mindfulness, entrepreneurial spirit and a “roll up their sleeves” leadership style.
For non-traditional stores, the cost of opening is significantly lower because they are often a scaled down version of a traditional store. Our requirements for a non-traditional store are reduced accordingly.
3. What training do you provide?
The initial franchise fee includes an intensive training at our home office in Charlottesville, Virginia. During this training, franchisees will learn every aspect to owning and operating a Greenberry's Coffee store. We believe that in order to train and manage an outstanding staff, the owners must be familiar with every aspect of the operations of their store.
4. Do I receive assistance in opening my franchise business?
Yes. In addition to your initial training period, we will work with you prior to opening and conduct routine meetings to follow your progress. Prior to opening, we will be on-site to conduct product-preparation and product-knowledge training with your employees. Greenberry’s representatives will be on-site during your first week of operation and during all opening events to provide guidance and assistance. And before, during and after opening, we will always been available to take calls and answer questions as often as needed.
5. What form of continuing operational guidance will I receive?
Our staff will stay in regular contact with you to provide updated information, introduce new products or promotions and to offer assistance with operational or technical problems. You will also receive the Greenberry’s Coffee Operations Manual that will cover many important aspects of your business.