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own a greenberry's


own a greenberry's

Every Greenberry's Cafe has an individual, local flavor, yet is supported by a franchise network with proven systems and procedures. Through this network, we are able to offer the highest quality coffees and teas from all over the world, delicious pastries baked on-site daily and an extensive food program developed by our in-house Executive Chef. Whether it is our warm, inviting atmosphere or the community based partnerships we develop, our goal is to create a "home away from home" for our customers to enjoy.

We wanted to create a place that would
feel like a home away from home.

The Right Products

  • The finest high quality Arabica beans
  • Coffee beans purchased from small estates and farms from around the world
  • Coffee that is roasted in our own facility in order to maintain the highest standards
  • Small batch roasting to insure freshness
  • Premium teas selected from around the world
  • Premium pastries baked on-site daily

The Right Design

  • Custom designed for the "home away from home" experience
  • Rich hardwood floors and cabinets
  • Solid wood tables and chairs
  • Optional fireplace

The Right Atmosphere

  • A place to meet, talk, share ideas, read and work
  • A part of the community
  • A "home away from home" for our customers
  • A place that is warm, inviting, and very friendly
  • A place where you know your customers by name

The Right Focus

  • Staffed by knowledgeable, friendly, and highly-trained people
  • Participation in the community
  • Supportive of local charities and events
  • Lead by dedicated franchisees

The Right Location

  • Guidance on store location
  • Attention to demographics, traffic flow, population growth, real estate values, zoning regulations, and existing competition - 20161005 - X1008920.jpg




Once you become the owner of a Greenberry’s Coffee franchise, our team will start helping guide you through the decision making process. Assistance in design and construction is provided as well as product sourcing and vendor negotiations. Ownership Training is held at our home office in Charlottesville, Virginia and goes through a step-by-step guide to opening and running your store.

Our role in the opening of your store is to assist in employee training and provide on-site assistance as you prepare for opening day. Once your store opens, we will be at your store the first week you are open to help and support you during this important time.

After opening your Greenberry’s store, you will receive on-going consulting in key areas such as marketing, cash-flow analysis, customer relations and day-to-day operations. As a Greenberry’s store-owner, our support staff will be available to you to answer questions at any time. - 20161005 - X1008924.jpg

Our Process

Our Process


A brief overview on the steps involved in opening your very own Greenberry's Coffee shop


request info

Fill out application

Review franchise disclosure document

visit site location

sign franchise agreement

approve store design

start construction





1. How much does it cost?

Start-up costs vary depending on a number of factors. These include type of store, location, offerings and new construction/leasehold improvements. Greenberry's offers traditional and non-traditional store models to fit various markets, neighborhoods and budgets. These range from store-fronts to less expensive concepts in hospitals, universities and corporate headquarters.

Royalties are 6% of net sales. We also collect an advertising royalty of 1% of net sales.

2. What are the financial requirements to opening a franchise? 

For traditional street stores, we require $140,000 in liquid assets and a $350,000 minimum net worth. While financial standings are very important, it is equally important to us that we match the right franchisee with our franchise system. The ideal franchisee candidate is a positive, detail-oriented person with business experience, financial mindfulness, entrepreneurial spirit and a “roll up their sleeves” leadership style.

For non-traditional stores, the cost of opening is significantly lower because they are often a scaled down version of a traditional store. Our requirements for a non-traditional store are reduced accordingly. 

3. What training do you provide?

The initial franchise fee includes an intensive training at our home office in Charlottesville, Virginia. During this training, franchisees will learn every aspect to owning and operating a Greenberry's Coffee store. We believe that in order to train and manage an outstanding staff, the owners must be familiar with every aspect of the operations of their store.

4. Do I receive assistance in opening my franchise business?

Yes. In addition to your initial training period, we will work with you prior to opening and conduct routine meetings to follow your progress. Prior to opening, we will be on-site to conduct product-preparation and product-knowledge training with your employees. Greenberry’s representatives will be on-site during your first week of operation and during all opening events to provide guidance and assistance.  And before, during and after opening, we will always been available to take calls and answer questions as often as needed.

5. What form of continuing operational guidance will I receive?

Our staff will stay in regular contact with you to provide updated information, introduce new products or promotions and to offer assistance with operational or technical problems. You will also receive the Greenberry’s Coffee Operations Manual that will cover many important aspects of your business. - 20160331 - X1007085.jpg

contact us today!

contact us today!

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Greenberry's Coffee Co. HQ

1610 Quail Run
Charlottesville, VA, 22911
United States