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With the investments from the StartEngine community, we have already started scaling our growth. This includes:
Hiring our first Marketing Director, giving us a clear strategy as we expand and the talent to execute as our coffee products’ availability grows.
Hiring our first Director of Sales and Distribution, providing dedicated connections to our brokers, retailers, and wholesalers along the East Coast and the Midwest.
Nearing completion of our new 10,000 square foot roasting, brewing, and taproom facility to meet increasing demand; this new facility doubles our roasting capacity, doubles our brewing capacity, doubles our roasting team, and gives a unique coffee experience to both locals and travelers.
Promoting one of our long-time employees to Director of Retail Operations, giving us the resources we need to add additional company-owned and franchise cafes in 2022.
None of these new team members, big wins, or expansion efforts would be possible without you – thank you!
But that is not all – these investments we made during the early part of our raise have already started to bear fruit:
We had our best Q4 ever with online sales, posting our best month to date by 28% and our best quarter to date by 11%; our new Director of Marketing implemented the efforts for this growth.
Expansion into Georgia through 70 Jones Petroleum Convenience stores. The new agreement came from a relationship started and nurtured by our new Director of Sales and Distribution.
Family Express has started carrying our Nitro lines – adding 75 new stores in Indiana just this month. This is also from the work of our Director of Sales and Distribution.